Saturday, September 26, 2009
[The Times] The national girl group SNSD (from SM Entertainment) has been chosen to be the new face of SamYang Ramyun.
The marketing team leader, Seo Jinwoo, of SamYang Foods said, "For the new advertisements in 2009, we chose SNSD as the new models because they were pure and lively, so that they can seem like everybody's friend, rather than having them just to target the teens and 20-somethings." He also explained the reason for casting them by saying, "Not only did SNSD particularly have a gorgeous image on a variety of programs, but their exciting image and the way they communicate by just looking at each other shows the sincerity of their friendships. This went well with the SamYang Ramyun's concept."
SamYang Ramyun is filming their CF this time with the concept, "Friendly Ramyun, Samyang Ramyun," with the SNSD members showing that SamYang Ramyun can fill their boredom by dancing happily to the "SimmerSimmer" song.
More importantly, SNSD sings the song "SimmerSimmer" in the CF, making the lyrics for CM song easy and fun for people to follow along. While they sing, they will boil the ramyun and do eating actions to the song. SNSD's dance is expected to capture the viewers' attentions through their cute and lively charisma.
There is talk that SNSD spent an entire day filming while not showing a hint of being tired, and livening up the mood in the set with their bright and cheerful image from start to finish. It wasn't until a little later than 4 in the morning that trial shoots begun, but the all the members ate the ramyun with very real expressions.
SNSD's new ad campaign with SamYang Ramyun, "Friendly Ramyun, Samyang Ramyun" is to air in the beginning of October.
(The Times Nam Yoonhyung)
Thursday, September 24, 2009
Hello. I am SNSD's Maknae (youngest), Seohyun. I have became a news reporter for a day for Daily Sports' 40th anniversary. Up until now, I was very curious over many things whenever I met with reporters. Through this experience, I have thoroughly learned how news articles are posted (written) on the internet (newspapers). It was harder than I had expected when I actually tried writing an article. I think being a news reporter is very appealing; but of course, I like being a singer. Would you care to join Seohyun's hectic day?
8:00 AM Go to work
Arrive at work by 8:00 AM. Since I am used to the busy schedule, this was a piece of cake. Anyways, even though I'm a news reporter for only a day, I should greet the chief editor and other sunbaenims (senior workers). Hello, I am Seohyun. Will you please watch over me closely, throughout the day? Wait a minute, I'm a Maknae at work too, *whimper~
8:10 AM Check other newspapers
Wow, I had no idea you have to check this many newspapers. I see some unfamiliar newspapers too. I wonder what kind of news articles are written in these newspapers? It must be really hard being ahead of all these other newspaper companies...Daily Sports is impressive. Yesterday, looks like there were this many incidents. Wait, how come there isn't a single line about SNSD?
8:30 AM A conference meeting, the topic was coming up with a new section.
I had a chance to attend a conference meeting, where only team managers and higher ups can attend. While Sunbaenims were giving me some advices to a fledgling news reporter, they also told me that it is unusual for conference meeting to be this lively. Then one of the team managers said something to me, "You should quickly become an adult and do "Talking, while drinking" interviews, right? Hm..but, "the quiz they make you do at the end is really hard"~ *
*There are shows that purposely intoxicate celebrities and they ask you questions or they call it "Talking,while drinking" interviews. And at the end, they ask you SUPER HARD current event questions. -Big thanks to Amy for the explanation!-
8:40 AM Start typing the article
Alright, now it's type to actually write the article. This is hard. It looks so simple, when you just read the article, but when you have to write it, it's so hard. Alright, should I write an article about SNSD members? Anything I say will become a huge news.
10:30 AM A design team member monitors and checks my work
Now is the time to check if I have given an appropriate title for the article I am writing, and to check if I have placed pictures and texts correctly. They told me that this is the busiest time of the day. I didn't know there was a profession for copywriters.
10:50 AM Final check by an editor
Once you are done with working on the design, the article is actually printed on the newspaper.
I think it's now the time for an editor to take a look at my article? My next tasks: Fix various grammar mistakes, spacing errors, quality check, and uh oh, I wrote too much. How do I shorten the article? This is so hopeless. Sunbaenim, please help me.
Female celebrities laugh and cry over a picture. When a photographer told me that taking pictures at certain camera angles can change everything, I focused even more at what he had to say. Should I buy a DSLR?
2:00 PM A passionate news-reporter interview
There is this survival program called, "A passionate News-reporter" hosted by QTV, where they select their new news-reporters, and I had a chance to interview them. Currently, there are five survivors and the final survivor will be recruited by the Daily Sports. I think all five survivors are amazing. I am currently throwing a bunch of questions at them.
3:00 PM Business trip to the field
A notebook...check...A notepad check...A voice recorder check, I'm fully equipped and now I will be on my way to cover the filming set for 'Seun Dok Queen' on the spot.
5:00 PM Submit the news article
There is no deadline for submitting news articles online. I must be able to find an internet connection wherever I am, and submit the latest news article. I hope you will be moved by the optimistic news reporter, Seohyun. Alright, shall I close the lid of my notebook and go somewhere and find another hot issue.
If I were to become a celebrity news reporter, then I would like to interview these two people.
First, I would like to interview Ock Juhyun unni. She started out as a member of the idol group and now her ability to perform as a musical actress is acknowledged. I envy her ability to shine on the stage during the musical. However, it must have been really difficult for her to reach this point. For sure, I would like to listen to how she has coped with depressions and adversities through an interview.
Second, I would like to interview Johnny Depp. He has been my 'precious' actor, since I was in middle school. Who can match his ability to act perfectly no matter what role is given to him, and have the looks and the superb acting skills. But what if I become nervous during the interview? I would be selfish for interviewing him, right? This has been daily news reporter, Seohyun from Daily Sports.
http://isplus.joins.com/article/article.html?aid=1232274 (Part 1)
http://isplus.joins.com/article/article.html?aid=1232372?click=isplus (Part 2)
http://isplus.joins.com/article/article.html?aid=1232375?click=isplus (Part 3)
Translated by cathode@soshified
Edited by nerD@soshified
Tuesday, September 22, 2009
The Dancing Queen that shines on every stage!
So Nyuh Shi Dae's lovable prankster!
Hyoyeon, we truly wish you a happy birthday~^^
Sone's are happier because you are here.
Daum So Nyuh Shi Dae fan cafe Hwasueunhwa
So Nyuh Shi Dae China fansite SNSDCHINA
So Nyuh Shi Dae international site soshified.com
So Nyuh Shi Dae fans have planned a special event for Hyoyeon's Birthday.
Funds from fans on So Nyuh Shi Dae's fan cafe, Hwasueunhwa, international site Soshified, and Chinese fansite SnsdChina - on the 22nd of September, which is So Nyuh Shi Dae member Hyoyeon's birthday - were collected (5,000,000 won) and donated to a food market located in Incheon, Kyeyang-gu.
The fans, who have been donating and participating in community service during each member's birthday, took into consideration that Hyoyeon hails from Incheon and decided to donate to a facility in that area. The food market is a facility that distributes basic foodstuffs to families in need.
Park Jongsook, who runs the food market, "The House that Opens Tomorrow," stated that, "the donations from So Nyuh Shi Dae fans will be able to help support around 300 families for 6 months. Since Chuseok is approaching soon, these donations will definitely allow the families in need to have a happier holiday," and thanked the fans that donated on Hyoyeon's behalf.
The fans then participated in community services around Incheon where they cleaned the houses of elderly individuals living alone. The fans also drew attention by putting up an advertisement in a daily newspaper wishing Hyoyeon a happy birthday.
Credit: aseo @soshified
Source: Newsen Yoon Hyunjin
Monday, September 21, 2009
On 21st, Amore Pacific has disclosed that starting this fall, fans will be able to see Yoona on TV, magazines, and in Innisfree department stores.
Kim Heesun, a brand manager of Innisfree, said, "Yoona has been portraying her bright, pure image through her dramas and her album promotional activities with her group members. We have decided that Yoona's such image fits well with Innisfree's brand concept of purity, and that is why Yoona was chosen as the Innisfree's model.
Also, Kim Heesun added that since Yoona is down to earth and is upbright, she will be able to appeal to wide range of age groups; this further bolsters their decision on choosing Yoona as Innisfree's model.
Yoona has recently filmed a CF for Innisfree at the Jeju island, and starting this fall, it will be shown at the various department stores.
Written by Lee SungJae
Translated by cathode@soshified
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